We began with a core mission of putting people and planet first, and that continues on today. We partner with women artisan groups in India and create dignified work for them and their communities following the principles of fair trade. The majority of our products incorporate repurposed, reclaimed or upcycled materials which are kind to the planet.
What is your favorite WorldFinds product and why?
It's hard to choose only one! Currently, you'll find me wearing our Kantha Oblong Hoops as they have great movement, go with everything, and stand out really well on Zoom!
Tell us something you've learned in your sustainable fashion journey that was a surprise to you.
We are marking 20 years this year and I've learned so much! In regards to sustainable fashion, the biggest thing has probably been to dig deep and ask a lot of questions. There is so much greenwashing and fairwashing out there from big brands, and so much education around what we do as the antithesis to that. People are finally starting to see how interconnected everything is from an environmental standpoint and that our planet's health is at risk if we don't start making better choices.
Where is your favorite place to be and why?
I love being out and about in cities like New York, London and New Delhi, but this year I've gotten to spend lots of extra time with my busy teens during our time at home! Great for me but probably not so great for them. :)