What is your role at Moroccan Birds?
I’m Rim, the co-founder, and CEO of Moroccan Birds. I take care of all the production and marketing aspects of the brand. I work in a very close relationship with the artisans in Morocco to create the design previously drawn by Zineb, my sister, and designer of the brand. I also have a master's degree in digital marketing which enables me to create a brand with a strong online presence.
Tell us about Moroccan Birds values
We believe that more and more people will start caring about the history of the product before being delivered to them. Who made it? In which conditions? Does my purchase have a positive impact on society?
We deeply believe that you shouldn’t have to choose between style, price, and positive social impact.
That’s why we decided to offer a line of aesthetic pieces, full of history, at affordable prices. And above all, your purchase has a greater social purpose: supporting artisans in Morocco, whose lives depend on craftsmanship.
What is your favorite Moroccan Birds product and why?
I personally feel connected to all the pieces since I see them born from a simple drawing to the artisans’ hands. If I have to choose it will be the sfifa cuffs (sfifa is the fabric created with threads). Since the launch of Moroccan Birds, I literarily always have one around my wrist.
Where are Moroccan Birds products made?
All Moroccan Birds pieces are handmade in Morocco. We work with two types of fabrics: sterling silver and typical Moroccan threads.
All the silver pieces are handmade in the south of Morocco, in a region well known for its silver craftsmanship. All the threads pieces are handmade in Casablanca, which is well known for the variety of its fabrics.
Tell us something you’ve learned in your sustainable fashion journey that was a surprise to you.
I started paying attention to where products are made and I’ve realized that many companies (smaller and more established ones) do not even mention where the product comes from... I’ve decided to send e-mails to jewelry brands and the majority gave me very broad answers.
It reassured me in my mission: put the focus on the artisans. Before being delivered to a client, there’s a whole history behind them and that’s the beauty of handmade pieces and that’s something Moroccan Birds wants to carry throughout its journey.
Where is your favorite place to be and why?
I genuinely love Marrakesh and feel at peace, safe, and inspired there. The colors, the sun, the people... There’s just something special and indescribable with Marrakesh.
Being originally from there surely adds to the special bond I have with the city.