It’s hard to believe this week marks one year since we launched Ginger Threads Collections! When we envisioned opening a sustainable fashion boutique the Pandemic was not in sight. We created a logo, built a website and started finding brands to partner with, even attending a huge fashion market in Las Vegas! As the inventory started coming in, the Covid-19 cases around the world started to climb. The boutique officially launched as planned on March 18, 2020 as the United States went under a stay-at-home order. It certainly wasn’t ideal, but it was too late to turn back!
We believed in our mission and the importance of bringing ethical fashion to the market. That kept us going, even on days when we didn’t see customers. Over time, our customer base grew and we grew so much so that we needed to find a larger space (above is our first space and we were ecstatic- below is our new space) to operate out of. Bridget flew to California to look for a new space with Shayna and much to our surprise, we fell in love with a rustic, retail space in a shopping center called Swiss Chalet Village. It couldn’t have been more perfect!
In June 2020 our flagship store opened (Shayna used the big scissors while Bridget attended virtually from the east coast). We had a blast finding decor in the wilderness and rummaging through Shayna’s Grandma’s furniture and pinecones to make the store uniquely ours and in memory of her beloved Grandma. When you walk through the door it smells like the forest and is super warm and inviting just like “grandmas house” always is!
Throughout the Pandemic we were able to stay open, offering private appointments, local delivery and of course 24/7 online shopping. We are so very thankful for every single one of our customers and our partners for making Ginger Threads Collections our dream come true.
All of the people are what made this dream even better than we ever imagined. From the customers walking into our store and sharing our love for unique accessories, to the designers hand cutting the fabrics to fulfill our orders, to artisans warming our hearts with their kind spirits, to the online order alerts bringing us big smiles. It’s knowing that we are making a difference in the fashion industry and also finding the beauty in this crazy year!
We can’t thank you enough and we love all of you! There is so much more coming your way with Ginger Threads Collections and our other adventures so stay tuned!